- The United Kingdom has moved up to fifth place in the Global Services Location Index — marking the first time a western economy has entered the top five.
- Strong investment and focus on digital skills training has boosted the UK’s ranking in 2023.
- India, China, and Malaysia continue to lead as the world’s most attractive destinations for offshore services.
Global management consultancy Kearney has today published the 12th edition of its Global Services Location Index (GSLI), which studies the vital factors that make countries attractive as potential locations for offshore business services. India, China, and Malaysia continue to lead this year, with Brazil and the United Kingdom rounding out the top five.
In an era of rapidly evolving technology and ever-changing trends, business services such as information technology, business process outsourcing, and engineering are increasingly being delivered across borders as companies seek to lower their costs, scale their talent, and become more efficient by using more of the global talent base. The global market for business services has also grown from US$624bn (£476bn) in 2022 to US$681bn (£519bn) in 2023 and is expected to rise at a compound annual growth rate of eight percent through 2027, which will increase the demand for such services.
To evaluate and compare potential locations for offshoring, this year’s GSLI ranks 78 countries based on 52 metrics, across four dimensions: financial attractiveness, people skills and availability, business environment, and digital resonance.
A key trend in this year’s GSLI is the criticality of talent regeneration**. With the emergence and adoption of digital technologies, cost-centric service locations are at risk of losing their competitiveness to more developed and technologically advanced countries as more work and processes will be automated. Talent regeneration, therefore, will serve as the backbone of this shift.
The UK’s tech sector has become a $1 trillion (£800bn) economy, trailing only the United States and China, and it is one of the strongest ecosystems in Europe. Earlier this year the government announced it would invest £100 million in funding for its Foundation Model Taskforce responsible for accelerating the UK’s capability in rapidly-emerging types of artificial intelligence. The investment is part of the UK's ambition to be a science and technology superpower by 2030, providing a boost to a sector that already employs 3 million UK workers and includes world-class companies.
The country boasts the highest number technology patents filed in emerging technology such as AI/ML, automation, blockchain, robotics, and other digital technologies, which makes them frontrunners in technology in the region.
Ramyani Basu, Partner, Digital Transformation, Comments:
“Labour force skills and digital outputs of business activity are increasingly becoming key differentiators of a country’s performance. The UK’s climb up the ranking is partly due to its heavy investment in digital training, newly announced government programs and funding for businesses which have helped boost its talent regeneration potential.
“Harnessing the potential of technological advancements like AI provides enormous opportunities to grow our economy, create more jobs and continue to lead in the region. It’s important that countries build a strong talent pipeline and solid business environment not just for today’s needs but for those of our future generations. We’re seeing a large shift in Asia’s previous dominance and could see Europe and the Americas climb up the rankings in the next decade.”
About the 2023 GSLI and the country ranking methodology
The 78 countries in the 2023 Global Services Location Index were selected based on corporate input, current remote services activity, and government initiatives to promote the sector. They were evaluated against 52 metrics across four major categories: financial attractiveness, people skills and availability, business environment, and digital resonance. This year, Kearney refocused the Index to be more forward-looking and captured digital resonance and talent regenerative capabilities and availability. In the process, a few metrics were dropped from the people skills availability and digital resonance pillars that were focusing on traditional IT, and new digitally focused parameters were added. This along with global trends and key local disruptors led to marked differences in some countries’ rankings.
To access the report, click here.
