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Thailand Futures Exchange PCL (TFEX) will join Money Channel to create a special episode of Bangrak Soi 9, a Thai popular sitcom on Modern Nine TV. This special episode will be called “Gold Gold Gold,” and is to increase understanding about gold futures. Using a sitcom special episode to educate about gold futures is an innovation for the Thai capital market and Thai television. This special episode will be on-air on November 4 on Modern Nine TV.
“TFEX has been trading gold futures for almost two years now and trading in this instrument is growing fast, which is due to the popularity of physical gold and the constantly fluctuating, rising prices. However, gold futures is still a new product in Thai society and investors are less familiar with gold futures than with gold bars or gold ornaments,” said TFEX Managing Director Kesara Manchusree.
“TFEX has created a new form of promoting gold futures to be easily understood and to access a wider target. Creating the sitcom about gold futures is the best way to receive attention, as it is using entertainment to achieve education. TFEX is confident that after this episode is aired, investors will have better understanding of gold futures, boosting the trading of this product,” said Ms. Kesara.
“Money Channel is a medium with expertise in promoting understanding about investment with the general public. Its strong point is that it is a joint-venture between The Stock Exchange of Thailand and GMM Grammy PCL -- parties which possess investment knowledge and creative ideas for TV shows. Therefore, Money Channel has offered to produce ‘Gold Gold Gold,” said Family Know-How Co., Ltd. Acting Managing Director, Money Channel executive, Kriengkrai Kanchanapokin.
Money Channel has asked Exact Co., Ltd. to produce this special episode, using the same screenwriter, director, actors, etc. to maintain the mood of Bangrak Soi 9. Money Channel and TFEX will oversee the content relating to gold futures. This special episode is also supported by four brokerage firms: Kim Eng Securities (Thailand) PCL, Thanachart Securities PCL, MTS Gold Futures Co., Ltd., Hua Seng Heng Gold Futures Co., Ltd., and will include Mr. Nivate Hemvachiravarakorn, a widely-accepted investment guru. This sitcom will help enhance investors’ understanding about this investment alternative related to gold.
The special episode Bangrak Soi 9 “Gold Gold Gold” will start broadcasting on Modern Nine TV on Thursday November 4, and then will air every Friday at 13.00-14.00 hrs. If a given Friday is a public holiday, that week’s session will be moved up to Thursday. The special episode will be on November 4,5,12,19,26 and December 3,9,17,23,24 each with two showings, totaling 20 airings.
