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Thai Bourse Launches Campaign To Attract First-Time Investors

Date 12/03/2013

The Stock Exchange of Thailand (SET) joins hands with 28 leading brokers to launch a campaign, “Your 1st stock: Beginning with equities and investing with quality” in order to give insights, intensive training, an exclusive workshop, and other benefits for new investors throughout this year, aiming to boost the number of new investors by 70,000 investors in 2013.

In addition, SET will continue its “I’m Online Investor” project to keep expanding the online investor base. This activity will use a computer program, Click2Win, to simulate investing in securities, including derivatives, via the Internet, thus boosting confidence in investing online. SET expects to get 120,000 new online accounts via this project this year.

With the current bullish mood and promising sales and profits of listed companies, SET has attracted significant numbers of investors with 40,000 new accounts increasing since the beginning of this year. Meanwhile, retail investors currently account for 62 percent of total trading value of THB 57 billion on average, making the proportion the highest over the past five years. Therefore, SET and its partners have geared up to hold campaigns focusing on building investment skills for this key group of investors, said SET President Charamporn Jotikasthira.

“SET has valued expanding into quality investor base for long-term capital market development. The “Your 1st Stock” campaign has been then launched under the concept, Beginning with equities and investing with quality, in order to help new investors start trading and to develop their investment skills systematically, supporting them to select and analyze stocks with quality. We have publicized campaigns via various media to persons of working age in business areas and will hold activities such as intensive training, exclusive workshops, company visits, and benefits throughout the year. For the I’m Online Investor project, we will support the project continuously by organizing investment activities to be held nationwide.”