With this announcement, SIX Exchange Regulation AG («SER») provides information about the renewal of its own brand identity. In addition to a new logo, SER offers all stakeholders a redesigned website under a new domain.
As a legally autonomous and independent body within SIX Group, SER regulates and monitors the participants, traders and issuers of all SIX Group trading venues. This applies in particular to the legal entities SIX Swiss Exchange AG and SIX Repo AG.
As of today, SER has a new brand identity, which is reflected in a newly designed logo and a completely new website with an independent domain. The SER website is the centre of various services that SER makes available to its stakeholders. These services remain available and accessible in the usual manner.
Background of the new brand identity
SER is a legal entity of SIX Group, but independent in terms of personnel, organization and expertise. This independence is crucial for SER's business activities: The renewed brand identity provides substantial support to SER in making this independence even more visible.
An elementary component of SER's independence was already completed on 1 May 2018, when the then SIX Exchange Regulation was transformed into a legally independent public limited company. The Chief Executive Officer of SER reports directly to the Chairman of the Board of Directors of SIX Group.
The renewed brand identity can thus be seen as the preliminary end point in a whole series of measures that will ensure SER's independence.
