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RTS Realtime Systems Group (RTS), a leading independent software vendor, today officially unveiled its new corporate branding during the Futures Industry Association’s 33rd Annual International Futures Industry Conference in Boca Raton.
“We are proud to present our new branding as it symbolizes the exciting evolution of the company,” said Steffen Gemuenden, RTS Co-CEO. “The logo’s three horizontal bars represent high performance, robustness and innovative engineering - what RTS believes to be the three pillars of a successful trading solution. The dynamic shape of the logo represents a company on the move, continually reaching to develop state-of-the-art technologies to help clients gain a competitive edge.”
The new focus is about much more than a logo, he added. The company has also refined its message about its product offering, emphasizing the client-focused approach to developing comprehensive trading solutions. “We want our clients to focus on trading while we take the lead on the technology and efficiencies that meet their trading needs,” Gemuenden said.
Headquartered in Frankfurt, Germany, RTS was one of the first independent software firms to support electronic trading, beginning with the German futures and options exchange in 1992. As the technology for electronic trading steadily improved and as electronic traders grew increasingly sophisticated, RTS introduced new advanced trading tools to support the evolving needs of the industry. The firm began opening offices and establishing partnerships in key markets around the globe.
RTS was among the first technology providers to offer automated trading tools and subsequently high-performance algorithmic trading solutions. With RTS’ solutions, 90 percent of the world’s most actively traded contracts can be traded from one screen, on nearly 100 exchanges. RTS is proud to be a key solutions provider to the ever-evolving global financial industry and believes that its customers’ success is RTS’ success. RTS thanks all its customers for helping the company to enter into this exciting new chapter.
