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PrimeNewswire(sm), the news distribution subsidiary of The NASDAQ OMX Group, Inc., has announced a channel relationship with CSRwire(r) -- The Corporate Social Responsibility Newswire. The relationship enhances PrimeNewswire clients' reach toward media and investors who concentrate on Corporate Social Responsibility (CSR) activities.
From 2005 to 2007, Socially Responsible Investing (SRI) assets in the U.S. surged 18-percent, according to a report on Socially Responsible Investing Trends in the U.S. published by the nonprofit Social Investment Forum (SIF). A report published by The Corporate Executive Board in March 2008 showed that 23-percent of the companies polled actively court or communicate with SRI funds.
"Once dismissed as intangible, shareholder resolutions on social, environmental and corporate governance issues are now more actively supported by retail and institutional investors," said Doug Ventola, Vice President of NASDAQ OMX Group. "Clearly, this is not 'greenwashing.' SRI is having a tangible, positive impact on many of our clients. It's important that we help them tell their stories and our collaboration with CSRwire will help both private and public companies reach this expanding stakeholder base," added Ventola.
In addition to its' own global distribution network, PrimeNewswire will employ CSRwire's highly targeted network for synchronized distribution of CSR-related news. CSRwire distributes news releases from companies on issues such as diversity, philanthropy, socially responsible investing, the environment, human rights, workplace issues, business ethics, community development and corporate governance.
"We are very excited to be working with PrimeNewswire and NASDAQ OMX in furtherance of our mission to raise awareness of corporate social responsibility initiatives for organizations around the globe," said Greg Schneider, COO of CSRwire. "Assisting PrimeNewswire's clients in reaching the CSR community will continue to promote the notion that a company's value should be reflective of their social and environmental impact, as well as their financial performance."
PrimeNewswire maintains a global network for the distribution of full-text news releases and has some of the world's best known companies as customers. PrimeNewswire releases can be found in online sites such as Yahoo! Finance, Google, MarketWatch, CNN Money, and The Wall Street Journal.
PrimeNewswire's account executives will consult with public and private companies to identify news releases that are germane to this specialized socially conscious audience. This PrimeNewswire distribution channel upgrade is available now.
