The name change is part of the implementation of OM’s new branding strategy whereby the companies contained within Division Transaction are allowed greater freedom to independently profile themselves within their individual markets. Stockholmsbörsen will instead have a very clear uniting addition to its logo - “part of OM” - in order to preserve its strong ties with the OM group.
The name Stockholmsbörsen will also be used internationally to reinforce its positive and national characteristics as well as to arouse interest and make the brand name unique. This decision has been based on a number of factors, which include comprehensive market research carried out in the Swedish and international financial markets.
Implementation will take place successively during the month of April.
