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The NASDAQ OMX Group, Inc.'s (NASDAQ: NDAQ) GlobeNewswire news and disclosure service on 16 October officially launched its Do-It-Yourself (DIY) platform at the PRSA 2010 International Conference. GlobeNewswire's DIY service provides a robust alternative to traditional editorial press release preparation and distribution. This service meets the demands of today's changing communications landscape by providing public relations and investor relations professionals with options to quickly and accurately release news that meets full disclosure standards.
GlobeNewswire executives will be demoing the DIY product at the PRSA conference in booth #400. Attendees will have the opportunity to bring a press release to the booth on October 17th to try out DIY and issue a release free of charge.
GlobeNewswire's DIY platform differentiates itself from the traditional editorial press release model by giving users full control of the press release, removing the intermediary step of requiring an editor to prepare and format content. The streamlined process enables complete editorial control and affords an efficient formatting method for press releases and financial disclosures through GlobeNewswire DIY's secure online publishing tool.
"GlobeNewswire DIY is all about giving customers choicein how news is distributed, whom you partner with to do it, and how broadly you want to share it," said Jeff Stacey, Senior Managing Director, NASDAQ OMX Corporate Solutions. "Communications professionals should have the best and most efficient tools at their disposal, and GlobeNewswire and NASDAQ OMX continue to develop the technology that powers communication."
GlobeNewswire's DIY solution is the first example of a newswire putting its distribution network directly into the hands of public relations professionals, allowing them to issue instant content. Along with enhanced search engine optimization features, the audience-specific targeting options of the DIY service further distinguishes the platform, while simultaneously reducing the costs associated with the traditional editorial release model.
GlobeNewswire's DIY platform has four levels of distribution and features an option for full newswire distribution and inclusion in financial news outlets and analyst desktops, including Bloomberg, Dow Jones and FactSet.
"In an industry built on meeting deadlines, communications professionals demand tools that empower them to release news quickly and accurately. DIY is just one of several products that GlobeNewswire and NASDAQ OMX are bringing to market that gives communications professionals an edge," said Demetrios Skalkotos, Senior Vice President of Global Corporate Services, NASDAQ OMX "We are focused on product innovation and ease of use that eliminates unnecessary and timely steps for our customers," he added.
