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The International Securities Exchange (ISE) today revealed new corporate branding, including a new logo suite, a redesigned corporate website, and new corporate Twitter and LinkedIn pages.
“Since our inception in 2000, ISE has evolved tremendously as an industry innovator and technology leader. The updated ISE logo builds on our strong brand legacy as reflected in the ISE globe and presents a modernized font and color palette that convey our technology focus and forward-looking, entrepreneurial approach to growing our business,” said Gary Katz, President and Chief Executive Officer of ISE.
The focal point of the new brand identity is ISE’s redesigned corporate logo. While the new logo builds on ISE’s brand legacy by incorporating the globe, the new logotype is set in a custom hand drawn font with bold, clean lines and it is now depicted in a platinum color palette representing technology. The new branding initiative also includes a full suite of logos encompassing ISE GeminiTM and the ISE Business Lines, all of which build upon the corporate logo with the addition of a second font and color palette. These new logotypes are set in a customized contemporary font, and their color palette introduces thunderbolt orange and slate blue, representing energy and inspiration.
As part of the rebranding initiative, ISE also introduced a new corporate website at www.ise.com and expanded its social media presence on Twitter and LinkedIn.
“In addition to featuring our new corporate branding, our website redesign improves the user experience by offering enhanced product information and market statistics, updated company news, and a streamlined navigational structure,” said Molly McGregor, ISE’s Head of Communications and Marketing. “Our goal is to keep the site fresh for all users, and the new layout, dynamic charts, and flexible content modules will allow us to do exactly that.”
The new site is also optimized for tablet devices and mobile smart phones.
To view all of ISE’s new branding, including the new logo for ISE Gemini, please follow ISE on Twitter: @ISEexchange.
