Getting The Language Right, By Denis Ignatovich, Co-Founder Aesthetic Integration

I sincerely hope you never find yourself in such a situation, but for the purpose of this exercise, imagine you’re sitting in a hotel room and suddenly hear the fire alarm go off. You open the door and smell the smoke. You arrived late the night before, so you’re not really too aware of the surroundings. You go across the hall and see the following posted on the wall:

From http://www.originalcad.co.uk

It should take you only a few seconds to understand where you should go. Now, imagine that instead of posting the floor plan with arrows, the hotel had displayed the following prose:

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