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Dow Jones Algorithmic And Electronic Trading Customers Can Gain Access To The Lowest-Latency, Highest-Quality Information At Equinix Chicago Data Center - Customers Gain Competitive Advantage With Market-Moving News Delivered In Milliseconds

Date 11/11/2008

Dow Jones & Company and Equinix, Inc. (Nasdaq: EQIX), a provider of global data center services, today announced the availability of Dow Jones’s algorithmic and trading products in Equinix’s state-of-the-art, low-latency Chicago-1 International Business Exchange™ (IBX®) data center.

Beginning December 1, 2008, Dow Jones Elementized News Feed customers can gain increased speed and a competitive advantage with market-moving news delivered in milliseconds. Operating within Equinix’s Chicago financial ecosystem will drastically reduce latency by bringing customers within immediate proximity to the data source.

The Chicago deployment joins other Dow Jones collocation offerings already operational in the New York City area and in Washington, D.C., to provide additional space, greater bandwidth and faster execution. The availability of Dow Jones at the Equinix center, which has become a strategic proximity hub for the financial trading community, will offer other capital market participants operating within the center the opportunity to obtain direct, low-latency access to Dow Jones Elementized News Feed services. It will also provide a scalable, high-performance and low-latency platform for Dow Jones customers and prospects to access the company’s services.

“Making our news feed available from Equinix’s Chicago center significantly extends the Dow Jones footprint while giving our customers the highest available speed and performance with key exchanges and sources of U.S. and international data,” said Joe Lanza, vice president, managing director for algorithmic and trading solutions at Dow Jones Enterprise Media Group. “The faster our customers can get the information they need and execute trades on it, the more likely they can take advantage of market opportunities. By partnering with Equinix in Chicago, we are giving our customers access to the same world-class, proven data center and information infrastructure that powers the Chicago Mercantile Exchange.”

“Speed is paramount in today’s financial markets,” said Steve Smith, president and CEO of Equinix. “By operating at Equinix, Dow Jones can provide its customers with critical news and information services with the lowest possible latency, providing them with a competitive advantage in developing their trading strategies.”

The Dow Jones Elementized News Feed provides a fast and rich news data feed and archives for automated trading and analysis. It delivers global economic indicators, key Treasury and energy data and breaking corporate news in precisely tagged elements in an ultra-low-latency feed, all designed for direct integration into quantitative analysis models and electronic trading programs. It places news items – data, keywords, timestamps, symbols and other crucial metadata – into discretely and precisely tagged fields so they can be easily parsed and directly embedded into trading programs and quantitative models, reducing trading decision latencies to mere milliseconds. With more than 230 global economic indicators already elementized, Dow Jones continues to add content to the feed.