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The Chicago Board of Trade (CBOT) announced today that Erika Olson will join the Exchange as Managing Director of Marketing. Olson comes to the CBOT from JPMorgan Chase, where she served as Vice President, Client Experience, Programs and Communications Director of the Commercial Banking Internet group. She will report directly to Chris Malo, Executive Vice President of Marketing and Business Development.
As Managing Director of Marketing at the CBOT, Olson will be responsible for marketing strategy and brand management Exchange-wide. In addition, she will lead marketing communications and advertising initiatives in support of CBOT products and services, and will be responsible for all content management activities on the Exchange website – www.cbot.com.
Malo said, “Erika’s international marketing experience and expertise in customer research and segmentation will better position the CBOT to serve its increasingly global customer base. As the Exchange continues to expand market access and distribution, Erika’s programs will play a major role in raising awareness in the marketplace with regard to the many trading opportunities available at the CBOT.”
Prior to her Commercial Banking role at Chase, Olson was Vice President of Market Strategy within the firm’s Global Treasury Services business. Earlier in her career, she held marketing and e-business strategy positions for corporations including Fidelity Investments, USWeb and Luminant Worldwide.
Erika Olson earned a Master of Business Administration with a concentration in marketing from the Harvard Business School, and a Bachelor in Business Administration from the University of Michigan Business School.
