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BVSP Opens The <i>Bovespa Mais</i>, A New Listing Segment In The Organized OTC Market It Operates

Date 14/02/2008

BOVESPA HOLDING is pleased to announce that its wholly owned subsidiary, Bolsa de Valores de São Paulo S.A. – BVSP, opened today the Bovespa Mais, its new listing segment in the organized OTC market. This milestone was achieved with the listing of Nutriplant, a company based in the city of Paulínia, state of São Paulo, which operates in the fertilizer industry and whose stocks began to trade on February 13, 2008.

Bovespa Mais is a segment designed for companies that wish to adopt a strategy of gradual access to the capital markets, such as companies that would wish to conduct public offerings at lower volumes than those conducted on the other stock exchange listing segments, or those that would wish to carry out offerings to a limited number of investors or even those that would only conduct a public offering after their listing on this market segment.

The companies listed on this new segment must adopt heightened corporate governance standards not required by law or applicable regulations, similar to the Novo Mercado. Its purpose is to turn the capital markets into an alternative source of financing for a greater number of companies, in addition to becoming the natural path for a move onto our main market.

Securities of companies listed on the Bovespa Mais segment will trade on the Mega Bolsa, the fully electronic trading system of the São Paulo Stock Exchange.