Together with the Information Commissioner’s Office (ICO) the UK Financial Conduct Authority has written to UK Finance and the Building Societies Association clarifying that savings providers can inform their customers of the best rates available to them, even where they have objected to direct marketing.
Now the Financial Conduct Authority has provided this clarification, it expects firms to point customers to the best possible saving deals.
The letter builds on the ICO’s previous guidance and the Financial Conduct Authority's work to make sure savers get fair value.
