“The launch comes in line with the efforts to achieve the national agenda indicators relating to smart services and artificial intelligence and to make a quantum leap in the provision of digital services in line with the best international standards,” Dr. Obaid Al Zaabi
“Investing in smart applications aims to ensure business continuity and to employ new technologies to provide distinctive services, thus achieving higher customer satisfaction and happiness rates,” Mohammed Khalifa Al Hadari
The Securities and Commodities Authority (SCA) launched a new version of its smart application (SCA UAE), which includes several advanced features. The move comes in an effort to keep pace with the developments in the field of smart applications and in line with the government’s vision and directives to convert all government transactions into digital transactions.
This smart application is the gateway to the services that SCA offers to investors, customers, and stakeholders. The updated version of the application features an attractive and more interactive interface design to ensure that users can easily access services and make transactions from their mobile phones and smart devices, anytime, anywhere.
H.E. Dr. Obaid Al Zaabi, SCA’s CEO, said: “The experience that we are now going through in combating the coronavirus pandemic demonstrates the importance of investing in smart applications, which have been heavily relied on recently—as a precautionary measure—to receive all government services and products, thereby ensuring the continuity of business in a highly efficient and flexible manner.” He added that “as part of its efforts to achieve the national agenda indicators on smart services and artificial intelligence and to make a quantum leap in the provision of digital services in line with the best international standards, SCA raced to announce the new update to keep pace with the developments, employ artificial intelligence technologies, and introduce distinct features to enhance positive user experience.”
“The updated version of the application uses chatbot, or automated responder technology, developed using artificial intelligence to provide customers with automated responses to their general and legislation-related questions, using SCA’s legislation database,” the CEO said.
For his part, H.E. Mohammed Khalifa Al Hadari, Deputy CEO for Supporting Services, said: “By investing in smart applications and new technologies, SCA seeks to update its digital platform and upgrade its electronic infrastructure in line with the best international standards and the government’s directives to keep up with the digital developments.” “SCA also aims to make a quantum leap in providing distinctive services, thus achieving the highest customer satisfaction and happiness ratings,” he added, explaining that “the platform will work to support the continuity of business and will save time and effort for employees by reducing the operational requirements related to the delivery of services and the archiving of documents, thereby promoting the best use of the resources available.”
“The launch of the new digital platform reflects SCA’s efforts in expediting the digital transformation by continuously improving its services and simplifying its procedures, thus encouraging customers to adopt a smarter and more flexible lifestyle, which will have positive implications for the securities sector and will enhance its competitiveness,” Al Hadari said.
Supporting both Arabic and English, the application enables users to access all the data and information published by SCA, including pieces of legislation, circulars, and news. Users can also keep in touch with the latest news about SCA’s events through the notifications feature.
In an attempt to increase customer happiness, the application has been designed in line with the latest government standards and the directives issued by the Telecommunications Regulatory Authority. It has a read-aloud feature for people of determination and those who are color-blind. It also has an instant messaging feature to provide users with timely responses to their questions.
The new update complements the Licensing Department’s system, developed by OpenText, which connects SCA to its strategic partners and a number of relevant local authorities in a move to facilitate the submission of customer applications through the restructuring of licensing requirements and procedures.
Customers can create their own accounts through which they can access their companies’ records and documents, including registration certificates and the applications submitted. They can also follow up on the status of the applications under process. The smart application sends notifications to users, reminding them of renewal dates and of fine payments. It shows the payments processed using eDirham.
