André Craig, Director, Equities Content, TSX Datalinx, explains that there were three main objectives for the redesign project: to improve the navigation and usability of the site; to give it a fresh, new look and feel; and to build a foundation that would be flexible enough to add new revenue generating components and grow with the organization. “We’re now positioned to add new expanded financial markets content, products and services to the site, which we hope will attract greater numbers of users.”
Rather than the typical focus on the TSX Group brands, the new navigation on tsx.com is organized by business area – listings, trading and data. There are drop down menus along the top navigation bar to make it much easier for visitors - from retail investors to listed companies to market professionals – to find what they need. Visitors to the home page are literally within two clicks of getting at information they need through the very intuitive navigation structure. tsx.com is also the access point for TSX issuers using the new TSXconnect investor relations product.
With 80 percent of tsx.com visitor traffic comprised of retail investors, the site now has centralized market activity information. Included for the first time is information on CanDeal benchmarks (bonds and treasury bills) and a list of Toronto Stock Exchange securities that are under a trading halt. The site also provides a number of other enhancements for investors such as year-to-date charts on quote pages and the latest news and company disclosure provided by the Canadian Press and CNX Marketlink. “We want tsx.com to be the leading domain – the resource people think of – for information on Canadian capital markets,” said Virginia Pastway, Manager, New Media Content & Design Strategy for TSX Datalinx.
TSX Group worked with an external web development company – Non-Linear Creations – to create the new site.
About TSX Group Inc. (TSX-X)
TSX Group operates Canada's two national stock exchanges, Toronto Stock
Exchange serving the senior equity market and TSX Venture Exchange serving
the public venture equity market as well as Natural Gas Exchange (NGX), a
leading North American exchange for the trading and clearing of natural gas and
electricity contracts. TSX are the initials attached to the core equity
operations of TSX Group (www.tsx.com): Toronto Stock Exchange, TSX Venture
Exchange, TSX Markets, TSX Datalinx, TSX Technologies. TSX Group is
headquartered in Toronto and maintains offices in Montreal, Winnipeg, Calgary
and Vancouver.
