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The Global Blockchain Business Council (GBBC), the leading industry association for the blockchain ecosystem, has appointed Alex Tai, founder and chair of Zest The Agency, a fully integrated marketing and digital agency, to its board.
In addition to his work with Zest The Agency, Alex also heads up Zest Innovations, a pioneering digital image, image mapping, and artificial intelligence consultancy that specializes in predictive image mapping.
Alex began working for Virgin Atlantic in 1995 as a pilot; he was later promoted to Director of Special Projects for Virgin Group. He is an experienced venture capitalist and entrepreneur with a passion for aeronautics.
The GBBC brings together innovative organizations and thought-leaders from over 40 countries to advance the understanding of blockchain technology amongst global regulators and business leaders. Alex’s appointment bolsters the GBBC’s ability to advise various industries on the successful incorporation and implementation of blockchain.
Tomicah Tillemann, Chair of the Board of the GBBC, said: “We are delighted to welcome Alex to the Board. With unparalleled business acumen and his first-hand experience for developing new and technologically innovative businesses lines, his addition to our board is highly welcome. As we ramp up the GBBC's global initiatives, we are certain Alex’s expertise will strengthen our work on behalf of the global blockchain community.”
Alex Tai said: “We are on the brink of great change with the advancement of blockchain and I look forward to joining the team and working across the GBBC’s network as it continues to galvanize various industries and countries in understanding and utilizing blockchain technology to its fullest potential.”
Alex’s appointment to GBBC’s board will be formalized at the next General Assembly meeting.
