- New Campaign Touts ArcaEx's Recent Successes with Exclusive and Dual Listings
- Spotlights Pioneering/Trailblazing Companies that have Listed on ArcaEx
The Archipelago Exchange (ArcaEx), the nation's first totally open, all-electronic stock exchange, today announced the launch of a new advertising campaign around the exchange's listed companies. The campaign's focus is to raise awareness of ArcaEx as a listings venue among the issuer and investment banking communities and to spotlight recent trailblazing companies that have listed on ArcaEx and laid the groundwork for the exchange's more widespread emergence.
Since January 2005 the Archipelago Exchange has been the home to a number of new exclusive and dual listings with AIG, optionsXpress, American Dairy and Metropolitan Health Networks having listed.
Margaret Nagle, Managing Director of Archipelago, commented, "We have been pleased with the success of our recent efforts to brand the Archipelago Exchange against a broader audience. Initially this effort included raising awareness among corporate issuers with our focused 'Numbers this Big are Hard to Ignore' advertising campaign."
Nagle added, "With this new campaign- 'Stock Market Pioneers'- we thought it was time to send a more direct message to corporate issuers by recognizing the companies that have realized the benefits of listing on the Archipelago Exchange."
David Sigel, Group Account Director of Fallon Minneapolis, commented, "ArcaEx is working to extend its strong position among trading professionals to those members of the corporate community who make listings decisions. This new advertising campaign 'Stock Market Pioneers' recognizes some of the visionary companies who have chosen to list on ArcaEx, realizing the benefits of this new breed of fully electronic exchange."
Starting in June 2005, the campaign's print component will run in publications such as the Wall Street Journal, Barron's and Investor's Business Daily. A radio component of the campaign will run on Sirius Satellite and XM Radio.
Fallon Minneapolis created the campaign and is Archipelago's Agency of Record.
