The Stock Exchange of Thailand (SET), together with eight banks and eight securities firms, launches the "Banker to Broker" campaign for a third consecutive year, to expand investment channels through 5,400 bank branches and the banks' brokerage subsidiaries nationwide. Thanks to the continuous success from this campaign in the previous two years, SET expects to expand the investor base by 20,000 accounts by the end of this year.
SET President Charamporn Jotikasthira said: “The Banker to Broker campaign underlines SET's 2013 strategy to expand the retail investor base and boost trading channels. The program aims to promote alternative investment opportunities for new investors, especially those who are regular bank savers, and help strengthen the Thai stock market to compete at an international level amidst volatile economic situations.”
“Since a start of the campaigns in 2011, the Thai bourse has provided comprehensive wealth management training programs to over 4,000 bankers and staff of affiliated securities companies, enabling them to give effective investment guidance to clients. This year we can see more banks and brokers joining the project, for a total of 16 financial institutions. By the end of 2013, we expect to expand our investor base by 20,000 accounts through participating 5,400 bank branches nationwide. Also, the campaign aims to encourage over 5 million users of online banking to become users of online securities trading, which is easier, faster, and more convenient,” Charamporn added.
The banks and brokerage subsidiaries joining the campaign this year are Bangkok Bank pcl and its Bualuang Securities pcl subsidiary, Krung Thai Bank pcl and its KT Zmico Securities, Bank of Ayudhya pcl and its Krungsri Securities pcl, Kiatnakin Bank pcl and its Kiatnakin Securities pcl, Kasikornbank pcl and its Kasikorn Securities pcl, Siam Commercial Bank pcl and its SCB Securities, Thanachart Bank pcl and its Thanachart Securiteis pcl, CIMB Thai Bank pcl and its CIMB Securities (Thailand).
