The Tel-Aviv Stock Exchange launches TASE+, a free personal service for monitoring shares locally and internationally, offering analyses, insights and AI-based alerts.
The Israeli Famous Comedian and actor, Yaniv Biton, will lead the new campaign
Tel Aviv, October 13, 2024 - The Tel-Aviv Stock Exchange (TASE: TASE) launches the TASE+ platform, an innovative AI-based tool for monitoring and analyzing capital market investments in Israel and abroad. This user-friendly and free platform is available in English and Hebrew on TASE website and app, offering an advanced personal portfolio that incorporates insights, financial AI analyses, comparison of local and international shares, trading updates and other tools, for advanced, data-based management.
This move is aligned with TASE’s strategy of enhancing its direct engagement with retail investors and the general Israeli public, by offering a more comprehensive range of digital and data tools. On TASE+ the investor can open a virtual trading portfolio that is a doorway to investment knowhow in an easy-to-use and risk-free environment.
The Israeli famous comedian and actor, Yaniv Biton, will cooperate with the Tel-Aviv Stock Exchange in a new campaign to promote TASE+. Biton will play the mythological guard of TASE stationed at the gates of TASE building as he inspects the investment portfolios of incoming visitors.
TASE+, a platform developed in collaboration with the Israeli fintech company, TipRanks, allows users to monitor and analyze their investments and provide them wisdom-of-the-crowds comparative analyses and allows them to incorporate advanced research tools by TipRanks directly into the portfolio monitoring activity. Among others, the portfolio supports analysis by parameters such as beta and price-earnings (P/E) ratio, monitoring of dividends, comparison of the portfolio’s performance against leading local and international indices, and even comparison of the different analysts’ rating of the shares in the portfolio.
In addition, TASE+ gives subscribed users access to the system of Bridgewise, an Israeli Fintech, that offers investors readily accessible information, insignts and analyses, as well as investment recommendations for shares traded locally and internationally. Bridgewise’s AI-based technological platform provides access to insights and analyses in relation to global shares, ETFs and mutual funds in all languages, offering investors a new level of understanding and clarity. The platform also analyzes the data of most of the securities traded around the world, including shares, ETFs and mutual funds, to provide a full picture and a straightforward analysis of the equity market in dozens of languages, with insights and a summary profile of each security, as well as investment recommendations backed by a verbal reasoning, a sensitive innovative service that has been approved by the regulators in the markets in which it operates.
During the soft launch of TASE+, 30,000 investment portfolios were opened.
Uri Gruenbaum, CEO and Co-Founder of TipRanks: “Following TipRank’s collaborations with the world’s largest and leading exchanges, such as NASDAQ, I am proud and thrilled to cooperate with TASE in this move that will allow the Israeli public to enjoy greater availability of data and advanced analyses in relation to the investment portfolio, aligned with global standards. TASE innovation in retail investment and we are grateful for the oppurtunity to join our efforts to this end.”
Gaby Diamant, Co-Founder and CEO of Bridgewise: “We are proud to collaborate with The Tel-Aviv Stock Exchange in helping bridge the knowledge gap and make market intelligence available to anyone looking to take part in the capital market, both locally and internationally. Our technology, designed to address this issue, will provide TASE+ subscribers with the analyses, recommendations and support that investor need to make educated decisions.”
Ittai Ben Zeev, CEO of The Tel-Aviv Stock Exchange: “It is high time that the Israeli public be given easy access and user-friendly tools for understanding the world of investments, in alignment with global standards. Enhancing TASE’s direct engagement with the public is essential for expanding the public’s financial education and increasing its participation in the Israeli capital market. While many new investors have ventured into the Israeli exchange in recent years, Israel still has a relatively low rate of retail participation, and we believe that smart technological applications that offer easy and friendly access to information can play a key role in removing barriers and encouraging more educated investments.”
A study of the Israeli investor performed by TASE earlier this year, through Shiluv, shows that 58% of the holders of investment portfolios manage their portfolio independently. This highlights the importance of making data and tools available for a more advanced and smart management of investments. In addition, 3 out of 10 investors in the study stated that they are already using an AI tool, and this rate is expected to rise in the coming years.
The campaign airs today (October 13, 2024) on television and in digital media.
The campaign will be carried out through the advertising agency, Citymedia.
Screenshot TASE+ - Credit: CITYMEDIA
