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Style Research, the provider of factor-based analysis software for investment professionals, announces it will be rebranding and changing its name to Style Analytics.
The rationale behind the name change decision has been to more closely reflect the nature of the Style Analytics’ proposition.
Style Analytics’ products and services are designed to help institutional investors and investment managers deepen their understanding of the true drivers of investment portfolios through clear style analysis, helping determine which factor exposures are impacting risk and performance.
In addition, the name change is intended to avoid the risk of any potential confusion with the universe of investment research providers, as defined under MiFID II guidelines.
Sebastien Roussotte, CEO of Style Analytics, commented, “We considered it necessary to change the name of the company to more accurately reflect our offering of comprehensive factor analysis on markets, peer groups and portfolios.” Sebastien also commented “It is important to stress that beyond a new design treatment, our proposition itself will not change and we will continue to focus on delivering the best independent factor analytics tool to the market. We needed to ensure our branding more accurately reflects this capability and does not become confused with investment research – an entirely different proposition altogether.”
The change comes at a time of growing popularity for factor investing, due to a clear demand from institutional investors to achieve increased transparency into the systematic drivers behind risk and return.
By providing a clear picture of factor exposures, Style Analytics is uniquely placed to help investors better analyse and compare both funds and managers based on objective criteria, from a completely independent viewpoint. For investment managers actively seeking ways to differentiate their performance, Style Analytics aims to set the standard for strategy validation tools, enabling firms to clearly communicate their unique factor exposures to the wider investment community through easy-to-interpret graphs and visualisation functionality.
