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As of 1 January 2014 the brand identity of the exchange for structured products will be integrated into SIX and the Swiss Exchange business area. Backed by the strength of the SIX brand, the Swiss exchange for structured products will be able in future to address the special characteristics of the Swiss market and contribute to its continuing development.
The market for structured products is of great strategic importance to SIX and represents an important part of its business portfolio. In February 2013, SIX strengthened its commitment to the Swiss market and announced a number of measures to promote this (http://goo.gl/2Ax1xc). Following termination of the Scoach cooperation agreement with Deutsche Börse AG as of 1 July 2013, Scoach Switzerland Ltd became a wholly owned subsidiary of SIX Swiss Exchange. Christian Reuss remains CEO of the exchange for structured products and reports to Christian Katz, CEO of SIX Swiss Exchange.
By regaining its full entrepreneurial freedom with respect to the Swiss market for structured products, SIX is able to address the special characteristics of the Swiss market in a more targeted manner and contribute to its continuing development. As a result, SIX has passed on significant efficiency gains to issuers and trading participants, including lowering listing and connection fees while also reducing costs along the SIX value chain. It has also expanded its service offerings with a new platform to enable the efficient handling of interbank trading in structured products.
As of 1 January 2014 the brand identity of the exchange for structured products will be integrated into SIX and the Swiss Exchange business area. This will include taking over the basic brand elements and introducing a new label for the trading platform. The existing seal of quality will be superseded by a new label that will continue to embody the stock exchange's values in terms of quality, transparency and security. Well-known services, such as market control, market reporting, strategy indices, quality characteristics for price setting and sector-specific events, will continue to be provided and developed as before.
