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On December 7, SZSE, together with People’s Daily Satire and Humor, held the Seminar on Investor Education Innovative Development themed by “Culture · Communication · Protection”. Experts from relevant industries gathered together to discuss experiences and approaches on how to do well in investor protection and education and improve the cultural soft power of the capital market in a new era. Relevant leaders from the Investor Protection Bureau of China Securities Regulatory Commission, the Financial Consumer Protection Bureau of the People’s Bank of China, People’s Daily and SZSE attended the Seminar and gave keynote speeches. Representatives from units within the securities system, universities and financial institutions, cartoonists and investors, totaling 280 people, participated in the Seminar.
Guests attending the Seminar said that knowledge popularization among financial consumers and investor service protection are objective requirements to promote social and economic development, deepen financial reform and build a harmonious society, and that cultural communication has become an important means to promote stable, long-term investor protection in a new era. The Investor Education Animation & Comics Contest held by SZSE earlier is a beneficial attempt of the integrated, innovation-oriented development between finance and culture and will play a positive role in further guiding all sectors of society to deeply engage in investor education services and facilitating the formation of a rational investment culture.
At the Seminar, awards were given to winning units and individuals of the Investor Education Animation & Comics Contest. Themed by “Tell Your Stock Investment Stories”, the Investor Education Animation & Comics Contest received 1,510 entries from renowned cartoonists, securities practitioners, university teachers, students etc., and finally selected 64 award-winning entries. The entries, which are of various forms including sand paintings, paper cuttings, Chinese ink paintings and picture books, vividly present the rational investment idea and development history of the capital market and the basic knowledge of the securities market and so on. They are read over 320 million times on network platforms like Tik Tok and Toutiao and are widely praised. The Contest has mobilized investment wisdom and creation enthusiasm of all sectors of society, injected cultural core into investor education work through flexible diversified forms of expression and actively delivered the positive energy of the capital market.
In Roundtable Dialogue, award winners from various industries shared their ideas for creation and talked about investor education and service trends for a new era. Participants said that investor education is a long-term fundamental project that nurtures things silently, and that the work in a new era should inject new energy to promote long-term, healthy, stable development of the capital market by making use of the guidance, appeal and cohesion qualities of culture.
A healthy, excellent market culture is an important manifestation of the soft power and core competitiveness of the capital market. We need to make use of the cultural communication power to promote high-quality development of investor education work in a new era. In recent years, centering on the major tasks in the reform and development of the capital market, SZSE has launched investor education products of rich content and various forms. First, based on traditional Chinese culture, SZSE has launched innovative investor education products such as “Three Kingdoms of the Stock Market” series investor education comics and public service advertising on rational investment, injecting cultural soul in investor education products and effectively enhancing the actual effect of investor education products. Second, by making use of new languages, new approaches and new forms of cyberculture, SZSE has developed quality investor education products that meet the communication characteristics of internet new media such as micro films, e-books and short videos, weaving an investor education information network and prying the communication lever of investor education work. Third, conforming to the development trends of such cultural industries as animation industry, game industry and interactive display industry, SZSE has, by making use of digital, multimedia and technological display means such as VR bell ringing, dome imaging and 3D walls, built a high-tech, immersive, interactive national-level investor education base that offers individualized investor education “combos” to investors.
CSRC Chairman Yi Huiman recently pointed out at the Mobilization Meeting for Cultural Construction in Securities and Fund Industries that we should accelerate the construction of a “compliant, honest, professional, and stable” industry culture to provide value guidance and spiritual support to the long-term, stable, healthy development of the capital market. Cultural construction is an inevitable requirement to implement core socialist values and the pillar to support the healthy development of the capital market. Next, SZSE will follow the decisions and arrangements of CSRC on strengthening the cultural construction of the industry, use culture to guide and promote development and build images, make innovations in the mode of investor education work, spread the idea of value investment, strive to establish a trustworthy, win-win benign capital ecology, and actively contribute to the building of a standard, transparent, open, dynamic, resilient capital market.
