SETTRADE.COM Co., Ltd.'s Vice President--Marketing and Business Development, Mr. Kirati Kosicharoen, revealed "SETTRADE has developed the trading by cellular phone service 'DaytradeWE' (Daytrade Wireless Edition) to provide convenience for investors who cannot be present at the trading room or in front of a computer screen all day. The service will also increase trading channels and, therefore, supports the Stock Exchange of Thailand's policy of increasing investor base."
The DaytradeWE program allows investors to purchase shares, sell shares, look up the price of shares, check the status of their transactions, and monitor their investment portfolios all by themselves through their cellular phones. This is the first time in Southeast Asia for such a complete program. At present 10 leading securities firms have introduced the program to their clients. The program is compatible with various cellular phone models within the AIS, DTAC, and Orange networks. It utilizes the WAP and GPRS technology. All investors have to do is install DaytradeWE, which is a freeware, onto their cellular phones and access the program using the same password for their access to SETTRADE's internet-based trading. They can then choose the securities firm they want to handle their transactions on DaytradeWE.
In developing DaytradeWE, SETTRADE received invaluable cooperation from Sony Ericsson in terms of technology and testing of the program and from Samart E-Trading, which lend its expertise for the distribution of the program through its download content points.
Sony Ericsson Mobile Communication International AB's General Manager, Mr. Monthol Chamnong, said "Sony Ericsson is very pleased to have cooperated with SETTRADE in developing the program 'DaytradeWE' through the latest technology available on the T610 and the P800 cellular phone models. Users can carry out share transactions on their units all day. The Sony Ericsson T610 is one of this year's best models with its modern design and easy-to-use functions under the QuickShare concept. This enables users to link the T610 to any application or equipment in the shortest time. Sony Ericsson's collaboration with SETTRADE in developing this program has enhance the functions for the T610 and the P800 models."
Samart I-Mobile Plc's Deputy Chief Operating Officer--Mobile Business, Mr. Thananan Vilailuck, said "nowadays the content on a cellular phone is a factor in consumers' decision-making in purchasing a unit. I-Mobile has been at the forefront of providing mobile plus content through the i-mobile Package.
Samart's team has been creating and expanding content to meet the demands of consumers in every target group. Investment in the SET has been attracting a lot of interest. With that in mind, Samart sees it as an excellent opportunity to join hands with SETTRADE.COM and Sony Ericsson to provide the trading by cellular phone program for greater convenience to investors. Samart will provide free downloads of the DaytradeWE program through the i-mobile Package Sony Ericsson T610 for the Sony Ericsson T610, of which it is the sole distributor. This is an addition to the traffic report program through BugMode, as well as the JAVA Games."
The DaytradeWE program is compatible with the Sony Ericsson T610 and P800, the Nokia (Series 40) such as the 6100, 6610, 7210, 7250, 8910i and the Nokia Symbian (Series 60) such as the 3650, 3660, 6600, 7650 and N-Gage. Those interested can download the DaytradeWE program free on their units through wap.settrade.com/mobile and click on their mobile phone model. SETTRADE has plans to expand the number of models where DaytradeWE can be used with help and support from Sony Ericsson.
"In this introductory stage, the securities firms that supports DaytradeWE transactions are Ayudhya Securities Co., Ltd., DBS Vickers Securities (Thailand) Co., Ltd., Globlex Securities Co., Ltd., Sicco Securities Public Co., Ltd., Tisco Securities Co., Ltd., BT Securities Co., Ltd., United Securities Public Co., Ltd., KGI Securities (Thailand) Public Co., Ltd., Kiatnakin Securities Co., Ltd., and Trinity Securities Co., Ltd. Internet-based trading clients of these brokerages have immediate access to DaytradeWE without any costs. SETTRADE plans to increase the number of brokerage firms that supports the DaytradeWE service in order to reach the most investors. Investors whose brokerage firm does not support DaytradeWE can simply notify SETTRADE of their interest in the service so SETTRADE can contact the brokerage," Mr. Kirati concluded.
