.jpg)
The Stock Exchange of Thailand (SET) has synergized with over 14 business operators with workplaces along Ratchadapisek road, 12 social enterprises, as well as environmental partners, to push forward zero waste implementation campaign under “Care the Whale project: The Climate Action Collaboration @Ratchada District Initiative”. The collective effort, starting from promoting zero-waste consuming behavior among Thais, aims at turning Ratchadapisek road in Bangkok into a balanced environment and become a model of upstream circular economy.
SET President Pakorn Peetathawatchai said that the whale is the symbol of ecosystem that requires human actions to rebalance. The campaign has developed an integrated network to establish Ratchadapisek road as a center for waste management with circular material flow that allows materials to be recycled, supported by the project’s partner with specialized waste management knowhow.
The pilot project has been joined by 14 organizations on Ratchadapisek road with more than 30,000 employees and a combined area of over 600,000 square meters. Theses dwellers will be models to around 1.3 million monthly visitors in Ratchada district, and also expected to spread the idea to a large-scale network. Furthermore, this project will be expanded to become a knowledge exchange platform for environmental management, financial knowledge, and circular economy for tourism, Pakorn said.
Moreover, to monitor and reduce greenhouse gas emissions, the campaign also introduces Care the Whale Calculator as a practical tool to calculate, review, and analyze of the carbon emissions.
