ROFEX redesigned its visual identity to reflect through its new image its consolidation in the internal market and to contribute to the company’s international positioning.
“The new visual identity reflects ROFEX´s leadership in the Argentine market and at the same time contributes to the company’s positioning as an Argentine benchmark for markets abroad. This renewal comes a few months before our 100th anniversary, pointed out Luis Ossola, ROFEX´s President.
The design of the new isologotype – in which the components that appear in the previous one are renewed and adjusted – fulfills the purpose of transmitting the company’s strength, transparency and relevance together with the innovation and dynamism that mark its leadership in the Argentine futures markets. “It was a job in which we had to combine the need to transmit ROFEX´s growth with the current trends regarding integral design and image, said Ana Inés Scandizzo, in charge of ROFEX´s Image and Communications area.
This new visual identity will facilitate perception and reading, and at the same time will transmit a concrete and unified message to all audiences.
The company will use the new brand in all public communications, presentations, contracts, documents and materials.