After extensive tests and a two-phase implementation, the new web design of wienerborse.at/en has been launched. The Vienna Stock Exchange's website has been modernised, with a reduced design and a clearer layout. Retail investors in particular will benefit from the improved responsive design. With an average of more than 1 million page impressions per month, almost 100,000 visitors and a session duration of about 5 minutes, the website of the Vienna Stock Exchange is one of the leading Austrian financial portals. The goal is to remain the key information hub and to offer added value to investors, companies and all other players on the capital market.
The relaunch focused on the most frequently visited pages, the price lists as well as the asset detail pages. The homepage received a redesign,new elements and an improved news section provides a quicker overview. The design changes also extend beyond these areas throughout the entire website and fit in with the new brand identity of Wiener Börse. To improve the visibility in search engines (SEO) technical changes were made and the URLs of the detailed asset pages were shortened. Deetail – Grafikatur & more e.U. as well as FactSet GmbH and salesXp GmbH were involved in the implementation.
