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Siren, a leading provider of Investigative Intelligence analytics, today announced that Rachel Kavanagh has been appointed as Chief Marketing Officer of Siren.
John Randles, CEO of Siren, said: “In terms of marketing, there’s no better person to take us to the next level. She has an incredible wealth of experience and expertise, and in terms of company evolution we require those C-Level attributes to further broaden our global footprint. Her energy and drive will be a real asset to the company as we look to achieve on aggressive growth plans. In terms of where we’re at currently as a business, the timing of Rachel’s appointment is perfect.”
Rachel brings a proven track record of building and leading high-performance teams to her new role at Siren. She has consistently achieved data-driven results in large consensus driven multinationals as well as high growth start-ups. Rachel has worked in large Enterprise environments, for companies such as GE Capital, as well as high growth start-ups like Paddy Power and Marketo. Rachel has experience working as a consultant and has advised some of the world’s largest brands on Marketing and Strategy.
Rachel said: “I’m delighted to be working with Siren at a time when the demand for investigative intelligence and large-scale interconnected data analysis is accelerating rapidly. It is my belief that the company is on a course to become the global reference investigative intelligence platform. By elevating the brand and doubling down on key revenue generating activities, I intend to accelerate this process.”
Rachel holds a Computer Science degree from the University of Limerick and an MBA from ESADE Business School in Barcelona.
