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Playboy Enterprises, Inc. Visits the NYSE

Date 03/12/2003

Playboy Enterprises, Inc. (NYSE-Listed PLA and PLA.A) visits the NYSE to celebrate its 50th anniversary of incorporation. In honor of the occasion, Christie Hefner, Chairman and CEO, and Hugh Hefner, Founder, ring The Closing BellSM.

Playboy Enterprises, Inc. is engaged in the development and distribution of multimedia entertainment for adult audiences around the world. The Company operates four business groups: entertainment, publishing, online and licensing. The company publishes Playboy Magazine, the world's largest men's magazines, and operates a wide array of television networks and distributes programming via home video and DVD globally. The Company's online operations consist of a network of websites that have an established and growing subscriber and revenue base. Its licensing businesses utilize the Playboy name, the Rabbit Head design and its other trademarks for the worldwide manufacture, sale and distribution of a variety of consumer products.