The Chicago Board Options Exchange (CBOE) today launched its new "CBOE Options Hub" (www.cboeoptionshub.com) -- a comprehensive platform designed to be the "hub" of CBOE's industry-leading social media program and the definitive online source for up-to-the-minute news and views from the options community.
The centerpiece of the site is the CBOE Community Blog, which features both CBOE and industry experts covering daily market news, trading strategies, technical analysis, charting, and products such as CBOE VIX Index options and futures. The Hub also serves as the gateway to all of CBOE's social media content, including Twitter, Facebook and LinkedIn pages.
"The tremendous growth in traffic to our social media sites is driven by active and engaged options market participants. Content is king. For this audience, that means real-time market news and views from trading experts and other market participants with 'skin in the game,'" said Carol Kennedy, CBOE Chief Branding Officer. "The new CBOE Options Hub streamlines pertinent trading information and provides options investors -- many who may employ multiple social media applications - with easy access to all that is trending in the options and volatility spaces."
In addition to current options-related Twitter, Facebook and LinkedIn content and daily blog offerings from leading industry experts, the Hub includes links to the latest news from CBOE, daily videos from CBOETV, and expanded educational materials, including over 100 archived webcasts from The Options Institute. Site visitors can also download the CBOE App to their mobile devices.
The CBOE Community blog launched two years ago and has quickly gained popularity among industry participants, with the blog currently experiencing more than 400,000 views per month. CBOE was one of the first financial services companies to have a presence on Twitter (www.twitter.com/cboe), and today, CBOE's reach has grown to over 730,000 followers, making @CBOE one of the most-widely-followed financial services Twitter feeds in the U.S. Most recently, CBOE's Facebook (www.facebook.com/cboe) and LinkedIn (www.linkedin.com/company/cboe) pages have launched and are gradually building momentum with new participants.