Nasdaq (Nasdaq: NDAQ) announces that trading in Ellos Holding AB (publ) (ticker: ELLOS) commences today on the Nasdaq Stockholm Main Market. Ellos Holding is a Small Cap company within the Consumer Discretionary sector and the 27th company to be admitted to trading on Nasdaq’s Nordic and Baltic markets* in 2026.
Ellos Group is one of the leading Nordic online shopping destinations for fashion and home interior. The Group’s online stores Ellos, Jotex and Homeroom have strong market positions in the Nordic region in their core customer segment, midlife women. The product offering includes a selection of both own and external brands, with 61 percent of the Group’s total merchandise sales for the financial year ended 31 December 2025 being attributable to own brands and 39 percent to external brands. The customer offering is supported in Sweden, Norway, Denmark and Finland by Ellos Group’s own integrated payment and financing solution, Elpy. Elpy enables Ellos Group to manage the entire customer journey, offering a smoother shopping experience that supports customer loyalty.
"Today marks the beginning of a new chapter for Ellos Group. Our listing on Nasdaq Stockholm provides a strong platform to continue developing our brands, growing the business, and creating long-term value for shareholders, customers, and partners. I would like to extend my sincere thanks to our owners and employees for the commitment that has brought us to this point, and to warmly welcome our new shareholders to the next phase of Ellos Group’s journey”, says Hans Ohlson, CEO of Ellos Group.
“We are pleased to welcome Ellos Group to Nasdaq Stockholm. This listing marks an important milestone in the company’s journey and reflects the strength of its well-established brands, strong customer relationships, and leading position in Nordic online retail. Ellos Group is well positioned for continued growth and value creation, and we look forward to supporting them in this next chapter as a listed company,” says Adam Kostyál, Head of European Listings at Nasdaq and President of Nasdaq Stockholm.
*Main markets and Nasdaq First North at Nasdaq Copenhagen, Nasdaq Helsinki, Nasdaq Iceland and Nasdaq Stockholm as well as Nasdaq Baltic
