Commenting on the selection, Denise Benou Stires, Executive Vice President, Marketing and Investor Services of Nasdaq, noted, "We are delighted to be teaming up with McKinney & Silver. As the world's largest stock market, Nasdaq has a very strong brand today. As we go forward, McKinney & Silver is the ideal partner to take our brand to the next level and to help Nasdaq realize its vision for a fully global marketplace."
Describing the process Nasdaq used to select the agency. Stires continued, "Nasdaq has become a worldwide brand name. Selecting an agency is one of the most important decisions we will be making as we implement our growth strategies. A number of very talented agencies were considered. In the end, McKinney & Silver was outstanding in its presentation of strategic thinking and creative ideas."
"It's an incredible honor to be awarded one of the most coveted branding assignments in the business," said Don Maurer, McKinney & Silver President and CEO. "We'll work to further establish Nasdaq as the leading stock market of the world's economy."
The selection process was managed by Roth Associates of New York, NY. Requests for proposals were distributed in May, three finalists were given assignments in June, the final presentations were made last week, and the selection finalized late Monday.
McKinney & Silver, one of America's most creatively acclaimed agencies, creates new futures for brands through powerful consumer connections. The agency currently bills $350 million.
The Nasdaq Stock Market lists over 4,300 companies, has a larger dollar volume, and trades more shares per day than any other U.S. market. For more information about Nasdaq, visit the Nasdaq Web site at www.nasdaq.com or Nasdaq NewsroomSM at www.nasdaqnews.com
