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MSCI Inc. (NYSE: MSCI), a leading provider of investment decision support tools worldwide, including indices, portfolio risk and performance analytics and corporate governance services, announced yesterday the launch of its new Chinese name for use across Greater China - “MSCI 明晟” (“Ming Sheng”).
The new name and accompanying logo will be used by MSCI 明晟 throughout Greater China to represent both the firm’s corporate brand and its market leading indices. The Chinese characters - 明晟 - symbolizebrightness and transparency, prosperity and splendor respectively, attributes valued by both MSCI 明晟and the clients it serves in Greater China.
“As our business continues to grow in China, it has become increasingly important for us to have a local brand and identity that is easily recognized by the local market,” said Henry Fernandez, Chairman and CEO of MSCI 明晟. “The launch of our new Chinese name - MSCI 明晟 - reflects the company’s commitment to both our clients and our business in China. By combining our global reach and expertise with our significant local resources and insight, MSCI 明晟 is perfectly placed to help our clients in China evolve and grow.”
“China plays an important strategic role in the ongoing and future growth of our business – geographically it is one of the highest growth areas in terms of both clients and revenues and we believe that business generated from China will only become more substantial over time,” added Mr Fernandez. “We are committed to continue building our local presence in China and have invested significantly in local talent over the last few years. Now that we have the right people in place we are focusing on building our local brand.”
MSCI 明晟 opened its first mainland China office in Shanghai in 2005; today the company has over 180 employees located in Beijing, Shanghai and Hong Kong, and more than 200 clients across Greater China.
