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- With 15 new projects across six continents, progress is accelerating toward goal of restoring 100 million trees
- Consumer support of environmental initiatives is growing steadily around the world, with donations to environmentally focused charitable organizations having soared 287% in the UK in recent years
- The project portfolio of the Priceless Planet Coalition includes diverse geographical representation, including Europe (France, Portugal, Spain, Scotland)
Mastercard is expanding the reforestation work of the Priceless Planet Coalition to include 15 new restoration projects, for a total of 18 globally. These projects will help accelerate progress toward the Coalition’s goal of restoring 100 million trees. Consumer desire to support initiatives that drive positive change for the environment is growing around the world; according to the Mastercard Economics Institute, consumer donations to environmentally focused charities grew 48.4% globally in 2022 when compared to pre-pandemic 2019 levels, overall outpacing donation growth to other organizations.
The project portfolio of the Priceless Planet Coalition includes diverse geographical representation in the following locations: Asia Pacific (Australia, Cambodia, China, India, the Philippines); Latin America (Brazil, Colombia, Guatemala); Europe (France, Portugal, Spain, Scotland); Middle East & Africa (Madagascar, Democratic Republic of Congo, Kenya, Malawi, United Arab Emirates); and North America (Mexico, United States). The expansion builds on the Coalition’s existing planting progress underway in Australia, Kenya and the Amazon in Brazil.
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