NYSE Euronext today announced the listing on NYSE Alternext in Paris of LeadMedia, a company specialized in online performance marketing.
Founded in 2008, LeadMedia offers online marketing services for the acquisition and retention of customers and prospects. With a portfolio of innovative proprietary technologies and a team of 115 specialists in France and Brazil, LeadMedia Group has developed real know-how in “performance marketing”, generating qualified contacts and loyalty solutions. It has four subsidiaries: R-Advertising and Score-MD in France, MediaFactory and BuscaDescontos in Brazil.
LeadMedia (ticker code: ALLMG) was listed through the admission to trading of 2,557,788 existing shares and 1,785,715 new shares issued under a Global Offering[1], including full exercise of the extension clause and partial exercise of the over-allotment option. The Global Offering raised a total of €12.5 million.
The admission and issue price of LeadMedia shares was set at €7.00. Market capitalization stood at €30.8 million on the day of listing.
“We welcome the listing of LeadMedia, a key player in online marketing,” said Ronald Kent, Group Executive Vice President and Head of International Listings at NYSE Euronext, adding“For LeadMedia and other companies in this fast-growing sector, NYSE Alternext is an excellent vector for accelerating growth and raising visibility.”
Stéphane Darracq, Chairman and CEO of LeadMedia, said “We are delighted with the success of our listing. Funds raised will finance our growth and the continued deployment of our strategy, allowing us to participate in the fast-growing Brazilian economy while pursuing a policy based on innovation. I would like to take this opportunity to thank our historic shareholder Truffle Capital for its continued confidence. I would also like to thank all our new shareholders, our employees and our partners, who have placed their trust in us and are joining us as we grow. Like us, they have been drawn to and won over by Brazil - a market that offers outstanding scope for growth and value creation. Our aim is to become a major contributor to this country’s shift to online performance marketing.”
In six years, €2.4 billion has been raised on NYSE Alternext, half through secondary issues, by 169 companies from countries including Belgium, Canada, China, France, Italy, Luxembourg, the Netherlands, Spain, the UK and the US. Their market capitalization totals €5.6 billion.
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[1] The Global Offering was made up of an Open Price Public Offering and a Global Placement with institutional investors in France and other countries.