ISE ETF Ventures Joined PureFunds In Ringing NYSE Bell

The International Securities Exchange (ISE) today joined PureFunds to ring the Opening Bell® at the New York Stock Exchange, celebrating PureFunds' three exchange traded funds (ETFs): PureFunds™ ISE Diamond/Gemstone ETF (NYSEArca: GEMS); PureFunds™ ISE Mining Service ETF (NYSEArca: MSXX); and PureFunds™ ISE Junior Silver ETF (NYSEArca: SILJ). All three ETFs track proprietary indexes developed by ISE.

"PureFunds was one of ISE ETF Ventures' first partners, and joining them in opening the financial markets is a gratifying experience for ISE," said Kris Monaco, Head of ISE ETF Ventures. "This partnership represents ISE's commitment of providing our expertise, our network, and our capital to continue bringing new and diverse products to market."

Link to Photo: http://www.ise.com/media/68012/ben_9732.jpg
L to R: Dave Weissman (Factor Advisors), Sam Masucci (GENCAP Ventures, LLC),
Andrew Chanin (PureFunds), Paul Zimnisky (PureFunds), Kris Monaco (ISE)  

Link to Video: http://www.ise.com/press-room/purefunds-visits-nyse/ 

More information about ISE ETF Ventures and the partnership with PureFunds is available at www.ise.com/ETFVentures.