Created in-house by ISE's Development Group using Microsoft .NET and Web Services technologies, ISEline provides a robust and flexible communication platform. This service enables ISE staff to advise the entire ISE membership or specific preset sectors of the membership (by class or bin), instantaneously and simultaneously, about market situations requiring immediate attention as well as general communications; member firms are then able to assimilate events and react contemporaneously.
ISEline augments ISE's existing communications facilities and serves as a primary communication tool, enabling the Market Control team to keep member firms better informed. Additionally, ISEline provides member firms with the ability to communicate directly with the Market Control Center, as a more efficient alternative to the telephone.
"One of our primary goals is to continuously enhance customer service to the member firm community," said Bruce Goldberg, ISE's senior vice president of marketing & business development. "ISEline is another arrow in our quiver to support ISE's unique electronic trading environment."
