ISE's average daily volume during September was 560,154 contracts, an increase of 33% from the September 2001 average volume of 421,318 contracts. In addition, ISE's market share in its listed equity options was 27%, compared to 16% for September of 2001. For the first three quarters of this year, ISE averaged 596,545 contracts daily, representing 24% market share in its listed issues, while for the same nine month period last year ISE's share was 12%, averaging 226,259 contracts daily.
ISE's growth has remained strong, as the expanding number of member firms and investors realize the quality of markets and efficiency advantages of trading on the only fully electronic options exchange in the U.S.
In September, ISE also activated its new web site. With a look reflective of its recently launched branding campaign, as well as improved navigation and added functionalities, the new ISE site provides interested parties with key information regarding the ISE market. In addition, ISE's branding campaign, initiated in August, gained momentum during September as several new advertisements were placed in an expanding number of print media.