Developed by the group’s dedicated GL multimedi@ subsidiary, GL TV is a multimedia solution for supplying data to TV screens by satellite or over the internet. The system allows all types of information to be transmitted, from video to weather forecasts and market prices. Designed for use in bank branches and the offices of financial institutions and listed companies, GL TV will allow Corporate Communications Departments to create their own communication and promotional programming.
The GL TV solution is backed by a dynamic catalogue of content produced in several languages in association with over 40 partners. The system is easy to manage and offers a number of options, ranging from real time choices to 12-month pre-planning. Thus the Head of Communication also becomes the Head of Programming and can thus support promotional campaigns and breathe new life into customer relations.
Patricia Regnault Fouqueray, Director of GL multimedi@, added “digital displays have gone beyond being just the latest fad and have established themselves as a real communication tool that can play a full role in media planning. The immediate returns on investment are positive both in terms of commercial impact and brand building. Advertising content carried on a TV screen has three times the impact of an advertising brochure. Thanks to its ease of use and the richness of its content, the GL TV solution offers the opportunity to get closer to the customer with targeted messages that reflect local issues.”
