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Euronext And JA Europe Expand The Blue Economy Challenge To Reach More Young Entrepreneurs

Date 03/11/2021

  • Two new countries are added to the pan-European entrepreneurship programme for this academic year   

Building on a successful pilot during the last school year 2020-21, Euronext and JA Europe today announced the expansion of their entrepreneurship education programme, The Blue Challenge, to Denmark and Italy. Euronext and JA Europe will now be able to boost financial literacy and encourage innovation to limit climate change and to foster the Blue Economy amongst young entrepreneurs in nine countries: Belgium, Denmark, France, Ireland, Italy, Norway, Portugal, the Netherlands and the United Kingdom.

The programme aims to inspire students aged 16 to 18 about sustainable finance and help them develop core skills such as teamwork, problem solving and entrepreneurial skills. At the same time, this is a unique opportunity for Euronext employees to engage directly with Europe’s youth in schools through regular mentoring and coaching activities.

From November 2021 until May 2022, 250 JA Mini-Company Programme students in these nine countries will participate in a number of activities educating them on the Blue Economy and financial literacy. All this will culminate in a European-level final competition for the Blue Innovation Award. Themed e-mentoring and webinars will be provided by Euronext volunteers in two key areas:

  • Financial literacy: As a market infrastructure, Euronext is at the centre of financial markets and communities. Improving the financial knowledge and skills of young Europeans will impact the broader community of stakeholders at the local level, including businesses, teachers, parents and the wider school community.
  • Climate change and the Blue Economy: All participating countries are adjacent to the ocean, and it is vital to protect the resource base on which economic activities depend. Euronext’s goal is to be a leader in advancing the Blue Economy to address the threats to the oceans and contribute to enhanced coastal resilience.

One mini-company from each participating country will be selected to compete in a final online challenge in May 2022. The “Blue Innovation Award” is given to the mini-company that best embodies a sustainable use of the ocean resources for economic growth. Last year, the winner was ‘Marival UB’, an innovative youth enterprise formed by students from Romsdal Upper Secondary School on the northwest coast of Norway. Their product allows the fishermen to locate their lost fishing equipment immediately thanks to an echo sounder, therefore reducing waste in our oceans. Finding such solutions to climate change-related issues will be highlighted even more in this year’s edition of the programme.

Salvatore Nigro, CEO JA Europe, said: “The blue economy is key to the global efforts of climate change mitigation and developing sustainable future business models. Together with Euronext, we want to inspire the next generation of Europeans to embrace the opportunities of the blue economy while ensuring that they are equipped with the necessary financial literacy skills to develop viable businesses.”

Stéphane Boujnah, CEO and Chairman of the Managing Board of Euronext N.V., said: “The programme is unique in equipping youth across Europe with concrete business skills while inspiring innovation in the sustainable use of ocean resources for economic growth. It allows the participating students to take advantage of the mentorship from Euronext volunteers, benefitting from their mentors’ real-life experiences as they build their ideas. I am sure that it helps each of these students, as individuals, to reflect personally on their next steps, on how to combine motivation and drive to create something with a larger purpose that can be beneficial for society and, hopefully, the planet as a whole.”