ETFGI reported today that assets invested in the ETFs industry in the United States reached a new record of US$13.96 trillion at the end of January. During January, the ETFs industry in the United States gathered record net inflows of US$166.65 billion, according to ETFGI's January 2026 US ETFs and ETPs industry landscape insights report, the monthly report which is part of an annual paid-for research subscription service. ETFGI is a leading independent research and consultancy firm with 14 years of experience, recognized for its expertise in subscription research, consulting services, industry events, and ETF TV, covering global ETF industry trends (All dollar values in USD unless otherwise noted.)
Highlights
- Assets invested in U.S. ETFs climbed to a record $13.96 trillion at the end of January, surpassing the previous high of $13.43 trillion set in December 2025.
- Industry assets rose 4.0% year‑to‑date, increasing from $13.43 trillion at year‑end 2025 to $13.96 trillion at the end of January 2026.
- January net inflows reached an all‑time monthly record of $166.65 billion, exceeding the $90.25 billion gathered in January 2025 and the prior third‑highest January inflows of $78.78 billion in 2018.
- January marked the 45th consecutive month of net inflows for the U.S. ETF industry.
“The S&P 500 rose 1.45% in January. Developed markets excluding the US gained 6.15% in January and are up 6.15%, with Korea (+26.73%) and Luxembourg (+18.64%) posting the strongest increases among developed markets. Emerging markets climbed 5.50% in January, led by Peru (+26.23%) and Colombia (+23.24%).” According to Deborah Fuhr, managing partner, founder, and owner of ETFGI.
Growth in assets in the ETFs industry in the United States as of the end of January
The ETFs industry in the United States has 4,947 products, assets of $13.96 Tn, from 462 providers listed on 3 exchanges at the end of January.
iShares is the largest provider in terms of assets with $4.13 Tn, reflecting 29.6% market share; Vanguard is second with $3.99 Tn and 28.6% market share, followed by State Street SPDR ETFs with $1.90 Tn and 13.6% market share. The top three providers, out of 462, account for 71.8% of AUM invested in the ETFs industry in the US, while the remaining 459 providers each have less than 6% market share.
During January, ETFs attracted a record $166.65 billion in net inflows. Equity ETFs saw strong demand, gathering $78.14 billion—more than triple the $24.55 billion recorded in January 2025. Fixed income ETFs brought in $29.02 billion in net inflows, up from $20.28 billion a year earlier. Commodities ETFs recorded $3.68 billion in net inflows, a sharp reversal from the $1.06 billion in net outflows in January 2025. Active ETFs also experienced significant growth, attracting $64.71 billion in net inflows compared to $44.03 billion in January 2025.
Investors have tended to invest in Equity ETFs during January.
