Emerging Global Advisors Lists Emerging Global Shares Dow Jones Emerging Markets Financials Titans Index Fund ETF On NYSE Arca

NYSE Euronext (NYX) announced that its wholly-owned subsidiary, NYSE Arca, today began trading theEmerging Global Shares Dow Jones Emerging Markets Financials Titans Index Fund (Ticker: EFN).  The ETF is sponsored by Emerging Global Advisors.

The fund seeks to achieve its investment objective of total return by investing in the constituent securities of the Dow Jones Emerging Markets Financials Titans Index (the “Underlying Index”). The Underlying Index is a stock market index comprised of 30 leading “Emerging Markets” companies that Dow Jones Indexes deems to be part of the “Financials” sector of the global economy, which generally includes companies whose businesses involve banking, insurance, real estate, and financial services.

Background on Exchange Traded Products (ETPs) on NYSE Euronext
NYSE Euronext operates the world's largest Exchange Traded Products marketplace, and is the leading venue for Exchange Traded Funds (ETFs), Exchange Traded Notes (ETNs), Exchange Traded Vehicles (ETVs) and Warrants and Certificates trading.  NYSE Euronext's offering of these products provides investors access to regulated listings as well as fast and innovative trading tools to access liquidity. NYSE Arca, NYSE Euronext's US market for ETFs, has 690 primary ETF and 47 primary ETV listings.  Additionally, NYSE Arca lists 83 ETNs, 208 Certificates, while trading all other eligible ETPs on an Unlisted Trading Privileges basis.  On its European markets, NYSE Euronext has 417 primary ETFs, 73 ETV listings, 4 ETN and lists a total of 11,632 Warrants and Certificates as of the end of July 2009.

About Emerging Global Advisors 
Emerging Global Advisors is an independent investment advisory firm and the sponsor of the Emerging Global Shares family of Exchange-Traded Funds.  The firm’s thematic research focuses primarily on investor opportunitiesin the emerging markets.  More information on the firm and its ETF products can be found at www.egshares.com. The Emerging Global Shares Funds are distributed by ALPS Distributors, Inc. Robert Holderith is a registered representative of ALPS Distributors, Inc.

About NYSE Euronext
NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies.  The company's exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products.  With more than 8,000 listed issues, NYSE Euronext's equities markets -- the New York Stock Exchange, Euronext, NYSE Arca and NYSE Amex -- represent nearly 40 percent of the world's equities trading, the most liquidity of any global exchange group.  NYSE Euronext also operates NYSE Liffe, the leading European derivatives business and the world's second-largest derivatives business by value of trading. The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies.  NYSE Euronext is in the S&P 500 index, and is the only exchange operator in the S&P 100 index and Fortune 500.  For more information, please visit: http://www.nyx.com

Disclaimer
NYSE Euronext and its affiliates do not recommend or make any representation as to possible benefits from any securities or investments, or third-party products or services. Investors should undertake their own due diligence regarding their securities and investment practices. This press release speaks only as of this date. NYSE Euronext disclaims any duty to update the information herein.