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Elifinty & Fair Money Advice Partner To Disrupt Debt Advice Space

Date 23/02/2021

Elifinty, a London-based fintech tech start-up, and Fair Money Advice, a London-based debt advice charity, announce a game changing partnership to help deliver better financial services and debt advice for people in the UK.
The collaboration comes on the back of Elifinty’s recent participation in the ‘FCA & City of London Sandbox’ where they are piloting a two-app ecosystem to improve interactivity between consumers and debt advisors and financial wellbeing for the most vulnerable – who need help to secure a better life for themselves and their loved ones.
The partnership brings together high-quality debt advice from regulated debt advisors and transformative, game-changing technology to help consumers detect early signs of money problems, understand their rights, and empower them to negotiate fairer repayment plans.  
Muna Yassin, Managing Director of Fair Money Advice said“We are delighted to partner with Elifinty in this ground-breaking partnership. We want to help bring debt advice services and client experience into the digital age.

“Our focus will be to improve client outcomes and increase the availability of, and access to, the free debt advice sector. A key component of these objectives will be to ensure advisers are able to take advantage of the technology available to them to maintain high quality advice services.

“The financial uncertainty and difficulty that the COVID-19 pandemic has unleashed on communities has demonstrated the need for us all to work collaboratively to find effective solutions and we’re keen to start this process”.
As well as solving people’s immediate money worries, Elifinty also provides a money-management tool to help individuals save for rainy days and plan for future for themselves and their families.
Maysam Rizvi, CEO and founder of Elifinty said“We are very excited to partner with Fair Money Advice, to provide UK’s debt advice sector with enabling digital technology to join the dots through the consumer debt advice journey, streamline clunky case management work and create more capacity from pre-advice to post solution care. We will make it easier for consumers to find high quality, free regulated debt advice and help them on a path to break free from debts they can’t afford and start saving for a secure future.”
This partnership aims to deliver better value for every pound spent on debt advice, improved outcomes for debt advice customers, and a rewarding and stress-free experience for frontline debt advisors.