Doorda and 118/Market Location, who both operate in the specialised data products market, have partnered to provide a range of unique, joined up external data products that are used to unlock new insights for sales and marketing companies. Doorda’s trusted, unique property and business data – gathered only from official sources in the UK – is now a key part of 118/Market Locations catalogue which deepens and broadens the reach of analytics for clients.
Data is one of the most valuable assets for any organisation, but with sales and marketing efforts often stuck in the echo chamber of well used, internal data sets, 118/Market Location, part of 118 Group, the UK’S leading B2B data provider and Doorda, a British analytics-ready data provider, have joined forces to offer a fresh approach.
Both Doorda and 118/Market Location offer data products that help clients to achieve useful outcomes that resolve the complexity of data set relationships that so often trip-up or cause delays to their analysis.
Supplying detailed data such as non-residential ratepayer information, location, rateable value, age, height, construction materials, internal areas, energy efficiency – as well as, data on occupying businesses and those nearby, Doorda’s (patent-pending) software has ensured that 118/Market Location and Doorda data can be consistently joined up.
Both companies recognised the enormous amount of resourcing effort and time it takes for end clients to research, provision and regularly refresh data sets, whilst continuing to ensure the highest standards of quality. Rather than trying to re-create and compete, they initially provided mutual referrals to customers in search of specific data already available from the other, and now include some of each other's data in their respective catalogues.
Kelly Preston, MD, 118 Market Location commented : “the unique Doorda data seamlessly links with our own data products, and like us they have flexible subject matter experts who can source or derive the quality data our clients need.”
Clifford McDowell, CEO, Doorda, added, “with the synergy of our combined data products we open up new avenues to insight for ambitious data-driven companies. It makes so much sense for us to be working in partnership with 118/Market Location.”
