NYSE Euronext today announced that DAS|INC was the latest member of its Power Partners ProgramTM to achieve ‘level 3’ status, the highest level in the program. The program highlights vendors that partner effectively with NYSE Euronext to better serve mutual customers and consistently provide the highest levels of functionality, responsiveness and innovation.
DAS|INC provides online brokerage solutions to retail, proprietary and institutional traders in the US equities, options and futures markets. It was previously a level 1 member of the Power Partners ProgramTM. In moving to level 3, the company integrated its flagship product, DAS Trader Pro, with new systems, including NYSE’s TRF, and added new orders types, such as Add Liquidity Only.
“We congratulate DAS|INC on qualifying as a level 3 member, a significant achievement that recognizes its consistent performance as a premier service provider. NYSE Euronext is committed to working with the industry’s best companies and vendors to create relationships that truly benefit our customers and the continued growth of the Power Partners ProgramTM is a demonstration of that goal,” said NYSE Euronext Senior Vice President, Relationship Management Janna Hodge.
"We are excited to have achieved this high level of distinction with one of our strategic and valuable partners, NYSE Euronext. NYSE worked tirelessly with our team for several months in order to ensure that the DAS Trader Pro platform and our Service Bureau framework met its standard for level 3. We intend to continue developing and improving our infrastructure to meet and surpass future criteria presented to us," said DAS|INC CEO Karen Gentile.
Inclusion in the Power Partners ProgramTM is based on customers’ usage of NYSE Euronext markets, products and services. Applicants are evaluated based on criteria specific to their business type. The program is currently available to U.S. data vendors, broker-dealers, retail broker-dealers, order management systems, execution management systems, broker systems, service bureaus and quoting system applications for equities, options and market data.
Power Partner designations range from one to three levels; the more criteria met, the higher the level number and the greater the marketing rewards for the Power Partner. Marketing rewards include varying levels of advertising opportunities, visibility at Trading & Technologies Forums, public relations, and recognition on NYSE Euronext websites.
