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CUR8 Launches ‘Virtual Carbon Removal Scientist’ To Help Corporate Sustainability Teams Tackle The Complexity Of Carbon Markets

Date 25/06/2025

  • CUR8 unveils CUR8 Plan - a ‘virtual carbon removal scientist’, empowering corporate sustainability teams to build their carbon removal strategies, while eliminating the complexity, risk and access issues of the carbon removal market.
  • Through the publicly available CUR8 Plan, CUR8 is bringing top tier carbon removal scientific expertise to every company in the world. Saving sustainability teams time and money - whilst giving CFOs confidence in the commercial impact of delivering lower carbon emissions.
  • CUR8 Plan draws on data from over 1,000 global projects across 99+ countries – offering corporates a simplified route to customisable carbon removal strategies.
  • Launched during London Climate Action Week, CUR8 Plan complements the company’s growing customer base, which include British Airways, Coca-Cola HBC and Standard Chartered.

CUR8, the market maker for carbon removals, today launched CUR8 Plan, the publicly available, expert-powered planning and strategy software that puts a world-class carbon removal scientist in every sustainability team. The product helps companies to overcome the complexity of integrating carbon removals into their sustainability strategies. CUR8 Plan replaces the need for expensive consultants or in-house experts, and was unveiled to industry and customers at CUR8’s London Climate Action Week event held in central London on Monday 23 June.

Despite more than 10,000 companies worldwide committing to SBTi targets, just over 200 are actually buying carbon removals. Today, sustainability teams at companies like Microsoft, Amazon and Shopify need to build large in-house specialist teams or hire consultants to get up the carbon removal knowledge curve and have confidence in their decisions. Faced with a maze of over 20 removal methods covering 1,000+ projects – each with different standards, quality metrics and unreliable data - teams need specialist carbon removal expertise that few can afford.

CUR8 Plan changes this. Built on CUR8’s Carbon Removal Intelligence Platform, it arms sustainability, procurement, and finance teams with the data, specialist scientific expertise, and AI powered tooling to translate climate ambition into a practical carbon removal strategy. CUR8 Plan allows users to build alignment and confidence in their strategies through modelling budgets, delivery risks, and alignment to established frameworks such as the Oxford Offsetting Principles, SBTi and more.

Marta Krupinska, Co-Founder and CEO of CUR8 said:

“Our goal is to increase confidence and trust in carbon removal among sustainability teams. By allowing them to play around with the data set we’ve been carefully building over the last 2.5 years, create their own portfolios and explore our scientific analysis, we are allowing sustainability teams to save time and money in developing this know-how in-house. Finally, we hope that the ability to generate a personalised business case will make a huge difference to securing budgets for carbon removal and bringing more buyers into the market, faster.”

With a trillion-dollar carbon removals market taking shape, CUR8 Plan puts companies on the front foot. Corporates such as British Airways, Coca-Cola HBC, and Standard Chartered are already utilising CUR8’s Intelligence Platform to discover, procure and manage high-quality carbon removals. Now with CUR8 Plan, this latest innovation further enhances CUR8’s ability to help companies design actionable carbon removal strategies, as progress towards net zero goals.

Background:

Link to product: https://www.cur8.earth/plan