In issue no. 11 of Focus, Peter Legind-Hansen and Ellen-Margrethe Soelberg, Copenhagen Stock Exchange, outline the most important results from the second user survey from the Exchange among the users of www.xcse.dk. The survey took place in December 2001, and a total of 2,222 persons participated. 59 per cent of the participants said that they used self-service via a netbank, and 72 per cent said they expected to be trading via a netbank in future, while only 25 per cent expected to use personal service when trading shares.
According to the survey in 2000, 77 per cent of the users typically chose to trade shares through an immediate trade and 18 per cent through a stock exchange trade. In 2001, 63 per cent of the users said that they typically traded via an immediate trade, and 43 per cent that they used a stock exchange trade. Further, the users expected that their trading behaviour would slide in the direction of stock exchange trading in future.
30 per cent of the users of www.xcse.dk said that they held securities to a value of more than DKK 500,000 either in free assets and/or pension schemes with own deposits. As could be concluded from the survey in 2000, the typical user is still a man, who has grown older, however - 38 per cent are older than 44 years, against 28 per cent in 2000. The household income has increased - 28 per cent earn more than DKK 750,000, against 19 per cent in the survey in 2000. Geographically, the users are a little less concentrated around the Greater Copenhagen Area and the Greater Århus Area in Jutland.
Commenting on the survey senior vice president Peter Belling says: "If I am to draw conclusions from the user survey on the users of our website, it must be that the equity culture has secured an even firmer foothold, manifested by the fact that electronic stock exchange trading is becoming a more popular trading form. In addition, the users expected that they would effect more share trades than what they had done in 2001 on the whole. There are therefore signs that the investors have once again taken on a positive approach to the equity market after September 11 last year. This development is also supported by a record-breaking number of share trades in March this year."
Read the main results of the Exchange's user survey in Focus no. 11. Questions to the authors of the article can be sent to the e-mail address info@xcse.dk until 12 April 2002.
