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Doorda has been chosen by CARTO, the cloud native Location Intelligence platform, as a geospatial data partner. Doorda’s trusted, unique data—gathered only from official sources in the UK— is now a core part of CARTO’s data marketplace.
The need for reliable and relevant data has been identified as a critical component for data teams’ Business Intelligence and Data Science projects. Recognising the ability to dramatically improve speed and business outcomes for its end customers (analysts, data scientists & developers across sectors), CARTO has incorporated Doorda’s UK geodemographic data into its Data Observatory, bringing together thousands of open and premium datasets to take the pain out of sourcing location data.
Data teams now have immediate, simple access to curated data products delivered in standardised formats that can be easily ingested, linked and analysed. This supports organisations who are truly looking to embrace, experiment and optimise data to drive their business.
Luis Sanz, CEO of CARTO, said: “Doorda has a vast array of detailed data which is easy for us to integrate into our data platform. When we offer our customers access not only to technology, but also to third party datasets, we see our relevance, engagement and stickiness with that client increase considerably.”
Against the backdrop of increasing cost pressures driven by the sheer volume and complexity of available data, the ability for platforms like CARTO to be able to offer customers frictionless access to ready-to-use data products provided by Doorda has become a significant competitive advantage.
Retail giant ASDA is among the companies to leverage Doorda data in CARTO to expand its “toyou” parcel services. ASDA uses location data and insights to understand the key drivers for site selections of new click-and-collect locations, as well as to better target important demographic and socioeconomic segments.
Neil Drake, Senior Manager Parcel Service & Format Development, ASDA, said in a recent webinar: “In a competitive landscape we need to be smart about where we place lockers across our estate, ensuring we land in the catchment areas of our target demographics. CARTO has made this a much easier process, both in terms of data and their professional services team.”
Doorda data capabilities alleviates challenges around data quality, speed of access and siloed licensing deals. Sanz noted: “It’s great working with Doorda, they are so knowledgeable about the data. The acceleration in time to value for CARTO customers is a clear win-win.”
Clifford McDowell, CEO, Doorda, said: “We are delighted to be supporting CARTO and its end customers by giving them faster, streamlined access to a unique vision of UK geodemographic data, delivered through a cloud-based platform to help improve model performance and ultimately business outcomes.”
