Bursa Malaysia Berhad (“Bursa Malaysia” or the “Exchange”) today unveiled the BURSA Remisier Acquisition Hub (“BURSA REACH”), Malaysia’s first profiling platform dedicated to featuring and facilitating better connections between dealer’s representatives (DRs) and investors, beyond traditional channels. The platform is one of Bursa Malaysia’s new offerings, designed to provide investors greater access to investment opportunities in the marketplace.
Through this platform, nominated remisiers and DRs can showcase their investment expertise in a compelling way. The platform allows them to build detailed profiles that highlight their experience, qualifications and investment strategies. This transparency helps build trust, attract the interest of a wider range of prospective investors, and allows potential investors to find a good fit based on their investing requirements.
For investors, BURSA REACH enables them to stay informed about their DRs' latest investment activities. Investors can connect with DRs and explore their portfolios, screen for investment ideas, and make informed investment decisions based on their investment style and risk appetite.
Datuk Muhamad Umar Swift, Chief Executive Officer of Bursa Malaysia said, “Bursa Malaysia recognises the dealer’s representatives significance in our marketplace. The BURSA REACH platform was established to allow dealer’s representatives to effectively showcase their profiles and acquire new clients, while also allowing investors to connect with them to gain insights into trading strategies. This initiative is expected to stimulate market activity, ultimately fostering greater market vibrancy.”
BURSA REACH complements Bursa Malaysia's existing educational programmes. It gives investors direct access to licensed DRs and real-time insights into equity portfolio management, thereby enriching their trading experience and empowering them to participate confidently in the equities market. In addition, the BURSA REACH platform supports the growing trend of mirror trading, a social trading style that is gaining popularity in today's investment landscape where it allows investors to replicate trades made by successful DRs.
Datuk Muhamad Umar Swift added, “The roll out of BURSA REACH underscores our commitment to market growth and supporting investors’ evolving needs. By offering innovative solutions and fostering inclusivity, we are creating a vibrant capital market, accessible to all.”
The BURSA REACH platform is free and open to all Participating Organisations (POs) as well as the investing public. Currently, 31 DRs from four (4) POs — namely AmInvestment Bank Berhad, BIMB Securities Sdn Bhd, Malacca Securities Sdn Bhd, and Phillip Capital Sdn Bhd, are onboarded on the platform. The BURSA REACH platform welcomes more POs to nominate and profile their DRs, to broaden participation and increase market activity for greater capital market vibrancy.
The BURSA REACH platform is accessible at www.bursamarketplace.com/reach.
