Bursa Malaysia enlists the help of Celebrities and Licensed Investment Advisors to demystify investing through a ‘Follow and Learn’ concept
Bursa Malaysia Berhad (“Bursa Malaysia”) today launched the BursaMKTPLC CELEB.TRADR educational programme in a unique collaboration with celebrities and Brokers to help bring more millennials into the investing and trading lifestyle.
Bursa Malaysia will pair up eight of KL’s entrepreneurially minded celebrities with licensed investment advisors, or Opinion Leaders in BursaMarketplace terms, whose task is to help navigate the celebrity on a path to understand how to develop a trading strategy, learn how to trade and ultimately be a confident investor.
The eight celebrities, Atilia Haron, Cheryl Samad, Nik Michael Imran, JJ Fernandez, Siti Saleha, Henley Hii, Yasmin Hani and Nazril Nash, will chronicle their journey and share insights and trading tactics, gained from the Opinion Leaders, via BursaMarketplace.com, Twitter and Instagram.
Dato’ Tajuddin Atan, Chief Executive Officer of Bursa Malaysia, said, “Investing in the stock market is one way that every Malaysian can share in the growth of our nation. There’s something for everyone on Bursa Malaysia and BursaMarketplace is the place to find it.
“We are continuously creating new opportunities to educate experienced or beginner investors on how to use the multitude of tradable ideas available on BursaMarketplace; insights, resources and content that was not previously accessible to all retail investors”, said Dato’ Tajuddin.
“BursaMarketplace has created new and unique methods to understand how to use tools to educate and inspire investors. FTBL.TRADR, a World Cup 2014 based trading game was our first, and now we are rolling out BursaMKTPLC CELEB.TRADR to help grow accurate and objective conversations about trading in both physical and social channels”, continued Dato’ Tajuddin.
Since the launch of BursaMarketplace just under one year ago, all retail focused Malaysian brokers are full contributing partners. 48 of their Opinion Leaders are contributors with a growing social profile, more than 12,000 of their market research reports were uploaded, and 170 of their investor education events were posted for registration.
The five Broker partners for BursaMKTPLC CELEB.TRADR are CIMB Investment Bank, Malacca Securities, Maybank Investment Bank, Oriental Pacific Futures and TA Futures. Each Celebrity starts with an investment capital of RM15,000 fully sponsored by the Brokers, which they will use to trade Stocks and Futures on Bursa Malaysia. An Opinion Leader will help guide the Celebrity trader throughout the 8-week programme, similar to how they guide clients via research reports, client events and social media conversations.
By following the celebrities on their investment journey via BursaMarketplace.com, beginner-level investors will understand how to get started. Follow Opinion Leaders, create and manage a watch list or futures trading plan, and understand how to use the trading tools on Bursa Marketplace.
The celebrities’ discussions with the Opinion Leaders will be captured on social media and in a series of videos, which will be shared on www.bursamarketplace.com for all to view.
Find the celebrities and Opinion Leaders on www.bursamarketplace.com/celebtradr and follow them via @BursaMKTPLC and #celebtradr on social media.
